Harlequin Case Analysis Essay

Harlequin Enterprises has had the option to catch 80% of the arrangement sentiment advertise. Our incredible existing procedure (see show 1) has permitted us to be the greatest player in the arrangement sentiment showcase. Presently we face the chance to catch a quickly developing business sector of single-title women’s fiction books. I suggest that Harlequin forcefully seek after the single-title showcase, utilizing its broad archive assortment to reissue books by top of the line writers. Despite the fact that the predictable, all around characterized item, joined with an enhanced flexibly chain and dispersion in the arrangement showcase has given important edges, the stale development in the arrangement advertise is deficient to meet organization development destinations. Working salary is at present anticipated to develop at 3% for next 5 years (see show 2). With the dispatch of MIRA, Harlequin can include a gradual $10MM in the following year, and $57MM in the following 5 years. This is 16%-19% gradual benefit (see display 3). We should concentrate on the women’s sentiment fiction fragment of the market. At Harlequin, we have cost productive printing assets, which permit us the adaptability to print single title. We should change from same arrangement printing, to coordinate the need of every individual title. We likewise have incredible supervisor creator connections. Utilizing the archive of smash hit creators will spare the organization $45MM in the following 5 years in creator progresses (see show 3). Every unit is increasingly productive without a creator advance. (show 3). We should relinquish our present procedure of front-list printing as it were. Coincidently, our editors should develop existing arrangement writers into single-title writers, who guarantee quality substance to keep up our reader’s trust. Our editors should adjust the altering measures to the qualities of every individual creator. Harlequin should depend on single title sales, and not, at this point our standard request methodology. We will use our current wide dispersion organize, however we should lessen our dissemination to mass merchandisers while expanding our entrance in book shops to altogether more prominent than 55% (display 4). Offering more noteworthy dispersion edges than our arrangement books will assist us with developing our volume, and our dissemination associations, while as yet keeping up solid edges. We will apportion and spend advertising assets to advance every individual book and writer, as opposed to the simply the Harlequin brand. We will utilize our current enormous client base, yet advance with MIRA marked spreads to assemble brand character and dependability, as we intend to turn into a solid player in the single-title romance book advertise. We will make a request framework for the direct to peruser channel, and in the end, we should execute a framework to have the option to conject ure request to streamline flexibly and benefit. On the off chance that inside the initial two years, Harlequin doesn't catch atleast 5% of the unit volume deals from the market utilizing existing archive assortment, we will put resources into current smash hit creators. Much subsequent to paying the huge advances, we will have the option to increase a steady $12MM in benefit in the following 5 years (see display 6).

College Has Exceeded My Expectations :: Personal Narratives Flagstaff College Essays

School Has Exceeded My Expectations Another spot to live, new companions, another different grounds, new classes, and even a freshly discovered opportunity: that was what I discovered holding up from me the primary day I climbed to Northern Arizona University. These were the things I was in scan for when I was glancing through the entirety of the various universities that I might go to. NAU had them everything except in particular, NAU had a great interchanges program, which simply improved everything a bit. Having lived in a similar comfortable house in Tucson for my entire life, I needed a difference in landscape and from the hot atmosphere. So as I began my quest for the ideal school I would hope to check whether I could live nearby, or anyplace out of Tucson. Coming up here to NAU I am allowed to live in another spot, McConnell Hall, and have pride in the spot that I live. It is great having the option to state that I live here and it is my own room. I realize it's anything but a house or a loft, yet it is as yet incredible for a first move. I would not decide to live anyplace else as of now in my life than to live nearby. You get the chance to meet such huge numbers of various individuals and there’s normally something going on, more often than not it simply arbitrary things however. What is extraordinary about living nearby is the means by which irregular individuals simply appear in your room. Thumping isn't something that is known to individuals who live in my lobby. It isn't exceptional for individuals to simply stroll in to talk, or on the off chance that they do thump, they thump once while they are strolling in. It is incredible approach to meet individuals, generally companions. Individuals come into your space to take thoughts of how they should place things in their room, to acquire things, for example, a screwdriver or only a can opener, or to even simply hang out. What was cool was that I meet a companion of mine in the restroom when she stalled out in a jar she was washing. In the quarters you meet individuals in sporadic manners, yet it makes for incredible discussions later on.

My IAP

My IAP Mighty Mugs Ahh my IAP is going to be so cool!!! There are quite a few things. First of all, IAP is MITs Independent Activities Period, where MIT students have the whole month of January to do anything they want from working at an awesome company to making teapots to throwing things off of roofs. I like lists. Heres my happy list of things to look forward to for IAP: Mighty Mugs Cocktails 101 FormLabs Bad Ideas Getting Better Next Semester Cats So lets take this one by one. Mighty Mugs IM GOING TO MAKE MUGS!! I was having my favorite caramel hot cider at Coffeehouse 1369 in Central Square with one of my favorite persons in the world Claire L. 17 when she brought up that there were ceramics classes offered during IAP and that we should take one together. We looked up the classes and were so excited to see that there was a mugs class MUGS!! I love mugs!! One mug for me, one for my mom, one for my moms best friend Joan ALL THE MUGS! IT IS SO EXCITING! We signed up for the class right there and then at the small hispter-esqe coffee shop, took a journey to whole foods, and went home. It was an awesome adventure, and Im so excited to spend my Monday nights making mugs with a great friend!! Cocktails 101 IM GOING TO MAKE COCKTAILS! Im so excited! This is a class that I have been told about many times as being a great one. MIT Alumni and bartenders at the fancy Craigie on Main restaurant/bar teach MIT students/affiliates/alumni how to create fancy cocktails the correct way, and I am treating myself to this class as a present for my recent 21st birthday! FormLabs IM GOING TO BE WORKING FOR A REALLY COOL 3D PRINTING COMPANY ON THE MATERIALS TEAM!! IT IS SO EXCITING! I AM REALLY EXCITED! Bad Ideas PINEAPPLES! To find out what I mean, youre just going to have to keep reading these blogs and looking out for my blog post about Bad Ideas Weekend at the end of January. Or go to my event. It involves pineapples, lighters, and butter knives. I hope it gets approved. Getting Better I was sick this last semester. Sick and tired and everything went wrong. But there are so many great things to look forward to, and I am going to dedicate some of my IAP to doing some great things, helping some great people, and being around awesome projects. And some bad ideas. And Im taking so many vitamins and washing my hands constantly with the hope of avoiding the flu. I really really really dont want the flu. Next Semester OH MY GOSH MY SCHEDULE IS SO COOL SO MANY AWESOME WRITING CLASSES I AM SO EXCITED! More on this later :) Cats I have the best cat Also, Taylor Swift My IAP What am I up to? My Thesis This is probably any grad student’s answer to that question, no matter the time of year. This winter I have started working in the Sabeti lab at the Broad, my thesis lab. This is the lab I most wanted to work in and least expected to take me, the lab whose papers I read for class and whose writing and clean, minimalist figures I idolized, the lab whose PI I awkwardly Googled thinking someday I’d like to be her (only still me, but also her, but also definitely still me, but just kind of maybe her). The fact that I am here is mindblowing. Over IAP I am working on a short-term project and my thesis proposal. After that there are three planned projects of unknown length, at least one of which will comprise my thesis and the next year and a half of my life. With these projects I’ve shifted my focus slightly, from human to viral evolution. All of my work is related to this recent paper, which you may or may not be able to read without being on a college wifi network. Amazingly, the lab gave me a third of a beautiful office (which so far is always empty except for me). I’m hoping to buy prints of some of my favorite boat and buffalo paintings the next time we go to the MFA. There’s lots of space and not entirely sure what to do with it (except sit there and work, which I guess is the point).     At the top left is a view of the Broad from outside. The purple awning in the distance is Sebastian’s, a crêpe and sandwich bistro. The Broad has its own entrance to Sebastian’s, a daily temptation that I am proud to say I have only twice succumbed to. At the top right is a cool mobile hanging from the ceiling of the lobby on the first floor. The lobby is open to the public during the day. It’s like a small, spacious genetics and evolution museum with couches. If you’re around you should stop by. The bottom photos are the view from my desk and my third of the office (one third belongs to my 6.047 TA and the final third is unoccupied). I don’t have a window, but the offices across from mine do and that is a lot like having a window myself. You can’t see it in the photo, but there was a beautiful thick snowfall outside that evening. One of the laptops on my desk is my personal computer, which now lives at home. The other is my work computer, which will live at work. I’m hoping to be able to do my on-campus TA work and email checking entirely from my iPad and limit my laptop carrying, which may or may not be possible. I also have a landline. I have absolutely no idea what to do with a landline. I also have no idea what to do with the whiteboard or the shelves or three of the five drawers (my figure skates live in the bottom right drawer and my headphones and pens live in the top left drawer). I have a lot of trouble sitting still at work. I like to get up and get tea and enter and exit rooms and look through windows and walk past people’s offices. My favorite place to sit when I’m reading papers or doing work that doesn’t require a computer is an alcove right next to the kitchen with a view of some of the Broad and Whitehead wet labs. The labs are in neat rows and columns, in each window a researcher and their small expanse of new knowledge of humans and the worlds around and inside us. It makes me very happy to sit there and drink tea and read and watch the windows. I feel a pleasant oneness with the research community around me, even though I haven’t met most of its members and I don’t know what most of them are working on.  I’m very happy to have my own piece of a square in a similar grid.   On the top right is my favorite cozy space by the window and on the left is the view from that window. The Broad is the building on the left and the Whitehead is the darker building on the right. (Just out of frame on the left is somebody’s post-it note office window art.) On the bottom left is the floor’s Keurig. In our first interaction it ate a cup and did not give it back. Now I feel like we have an understanding. It seems to be busy computing something else when we’re not bothering it and I wonder what it’s been up to and whom it is working for. Sometimes I catch myself apologizing to it and saying thank you when it’s made my coffee. It makes a very pleasant whirring sound. I hope it doesn’t hurt me someday. I quite like it. TAing TAing started up again late last week. In addition to the visible things that 6.005 TAs do (go to class, hold office hours, mentor project groups, and give feedback on and then grade student code), we also do a lot of work below the surface: specifically, we help build and maintain tools and we playtest (as in, do) the problem sets and projects before they get to the students. That second chunk is what we’re trying to get out of the way before the start of the semester. So far I ported class names and student deadlines into Stellar, MIT’s course management system, learned Google Apps Script, which is a lot like JavaScript, and wrote a friendly 389-line bot that reads from a staff calendar and emails staff members when they have things to do. Up ahead is playtesting more p-sets and the project. I can’t see them so I’m not worrying about them (healthy attitude, right?). We meet up on the seventh floor of Stata, which is conveniently just across the street from the Broad.   On the left is a view of Stata from building 56, near the end of the Infinite. On the right are snow-covered benches on the other side of Stata, at the edge of the courtyard. The two people walking in the distance are walking toward the intersection of Vassar and Main, the most terrifying intersection I have ever experienced. The Whitehead Institute and the Broad are to the right, behind the Koch Institute and across the street. Phys Ed Finally, I am taking advantage of this relatively relaxing time to honor my heritage by learning Russia’s national pastime of hunting polar bears on figure skates (not actually (we don’t do that (if we do no one told me))). I never graduated. Instead, I’ll be getting both my degrees (bachelor’s and master’s) when I finish my master’s in 2016 (knock on wood). (In other words, Lydia K. ‘14, MEng ‘16 is a lie: I’m actually Lydia K. ‘16, MEng ‘16.) The downside of this situation is that if I screw up, I get nothing. Some perks are that I get to mix up my graduate and undergraduate classes, starting the former early and finishing the latter late, I get to live in my undergraduate dorm for two extra semesters, and I get to register for phys ed classes with the undergraduates (grad students register later, after the awesome classes are taken). This IAP I am finishing up my phys ed requirement with two classes. On Mondays and Wednesdays I go to rifle, where so far we have learned the history and anatomy of rifles and shot our first rounds from a seated position (this coming week we move on to standing). The focus of the class is on leaving stress outside the shooting range, breathing, and listening to our bodies and minds. At around the same time on Tuesdays and Thursdays I go to figure skating. Figure skating with my mom was a very big part of my childhood. When we lived in Chicago I took classes a few days a week in the winters at an outdoor rink no one seemed to know about, the Daley Bicentennial Plaza (which was taken down a few years ago; now it seems to exist again under a different name). This is my second time taking the phys ed class. It feels good to be back on the ice. I always feel buoyant and overflowing with happy energy after skating, more me: I think figure skating is one of the threads that connect me to my favorite parts of my past selves and the very different stages of my life. Rifle is the class I registered for when the registration system opened at 8 am. Figure skating I showed up to on the first day and got a spot. Conveniently, my two phys ed classes now are at about the same time as my two academic classes will be during the semester. Hopefully this is good practice organizing my more flexible responsibilities around set commitments.       At top left is my target from our second day of shooting. The bottom row is MIT’s beautiful ice rink, my figure skates, which I brought over from Pennsylvania, and the leggings my mom gave me for Christmas. At top right are some snow-covered rocks outside the Z Center, our gym. Figure skating is on the first floor. Rifle is at the shooting range in duPont, behind and attached to the Z Center, closer to Random Hall. The Student Center is on the left behind the trees. Lobby 7, the small dome, 77 Mass Ave, is ahead. Figure skating especially is wonderful: after the 15-ish-minute trek to the Z Center from lab, I walk out of the biting cold into the gentler cold of the rink. After exercise I step out, back into the snow, and the same biting cold feels more pleasant. Winter is my favorite season, next to autumn. Campus is beautiful.   On the right is the small dome (Lobby 7) viewed from across Mass Ave, right next to the Student Center. Lobby 7 is 77 Mass Ave, the physical address you send your application materials to if you send your application materials by mail. On the left is the view from inside the big dome, the other side of the iconic view you might think of when you think of MIT. We are looking across Killian Court, where graduation and freshman convocation are held. Boston is in the distance, across the Charles River. Behind us is Lobby 10 and the Infinite Corridor.

The Outsiders By. Hinton - 1455 Words

The Outsiders by S.E. Hinton Greasers were a social group in the 1950s, they have special clothes. Those teenagers are from the lower class and they lived in different places like U.S. their name came because of their greasy hair. Most of them are dangerous, criminals, and hoodlums. They are not educated and they don’t have life opportunities (â€Å"Back ground information†). The Outsiders by S.E. Hinton is talking about two groups, the â€Å"greasers† and the â€Å"socs†, the greasers are the lower class and poor group. Al the people thinks that they are hoodlums and criminals. The other group are the upper-class and all the people know them as the good boys. The greasers face struggle with the wealthy gang and with the life conditions. As well as this novel will show how life is unfair for the greasers. Moreover, in this novel there is people who is outside from the other gang members they act differently, I choose to talk about Ponyboy, Dally, Darry and soda because they not like the other type of gang members. Ponyboy is outsider from the other gang members he has lot of different and special things that make him outsider than the others. First, Ponyboy is willing to put his life in dangerous to help the others and he understand the rule of this life and how it’s unfair for the people like him, when Ponyboy saw the boys on the church he just ran to help them,† I’II get them don’t worry!† (91) and then he blames himself for the fair, â€Å"we startedShow MoreRelatedThe Outsiders By. Hinton1459 Words   |  6 Pages In the book The Outsiders by S.E. Hinton, there are negative effects that impact everyone in society. The three main negative effects in the story were violence, peer pressure, and stereotyping. These three effects still occur today and affect people all around the world. The novel helps us understand the consequences of these effects and how we can overcome these problems in society. In this book violence plays a large role in this story. The greasers live their life in fear of the SocsRead MoreThe Outsiders : The Outsiders By S. E. Hinton749 Words   |  3 Pages The Outsiders Essay The Outsiders by S.E. Hinton is about two groups of kids the greasers and the Socs. The Socs are the rich kids who drive expensive cars and wear expensive clothes and the greasers are considered the bums. They don’t have money and they don’t get whatever they want, they also have to work extra hard to get to where they want to be. If you are considered a greaser you are a muffin and the Socs are the cupcakes. Everybody would prefer a cupcake over a muffin, butRead MoreThe Outsiders by S.E. Hinton599 Words   |  2 Pagesto attach themselves to another social group, usually to a group of friends. Unfortunately, without these close ties to their families, some teens will attach themselves to a group of delinquents and adopt a gang lifestyle. In her novel The Outsiders, S.E. Hinton illustrates how Ponyboy, Johnny, and Dally’s dysfunctional family situations led them to attach themselves to the Greasers while demonstrating how these choices resulted in tragic conse quences. After the death of his parents, Darry ineptlyRead MoreThe Outsiders By S.e Hinton1938 Words   |  8 PagesHave you ever been judged by people who don’t really know who you are? Maybe it was because of the way you looked, or your social class. This is a problem that occurs all too often, and it happens everywhere. S.E Hinton, author of â€Å"The Outsiders,† noticed this happening in her own neighbourhood, so she made this a huge part of the theme of her book. She wanted people to stop judging others before they really knew who they were, and their life circumstances. In this book there are two main socialRead MoreThe Outsiders By S. E Hinton1305 Words   |  6 Pages‘The Outsiders’; a novel written by S.E Hinton in 1967, and is based in the 1960s in America. This essay will talk specifically about the title ‘The Outsiders’. Questions such as who the outsiders are, why the novel was titled this way, and what an outsider is will be discussed. A ll these topics are individually important, as they all shape the story and the plotline. The topic (or argument) of if they are born as outsiders or not will also be discussed. This essay will focus specifically on howRead MoreThe Outsiders By S. E. Hinton1718 Words   |  7 PagesMajor Work Review Guide Title: The Outsiders Author: S.E. Hinton Published: 1967 by Viking Press Significant characters and brief statement of function in the work: Name: Function: 1. Pony boy Curtis- The narrator of the story. Ponyboy’s love for literature and academics make him different from the rest of the gang. He’s also the youngest. Because his parents died in a car accident, Ponyboy lives with his brothers. His oldest brother accuses him of lacking common sense but, ponyboy is a reliableRead MoreThe Outsiders By Susan Eloise Hinton1445 Words   |  6 PagesReading a variety of novels throughout my educational career has been an essential portion of my life furthermore; I believe the Irvine Unified School District should teach the novel â€Å"The Outsiders† by Susan Eloise Hinton. This novel has many themes and morals that fit perfectly with it, but the main one is to show how our society segregates people based on their looks and appearance. I believe this novel is suitable for young adults between the ages of twelve and sixteen because this novel givesRead MoreThe Outsiders By S. E. Hinton1109 Words   |  5 Pagesdevastated? A b ig and beyond compare pain. What if it was something that could change the way someone would look at life? Imagine the very worst happening. The people someone would love gone, in this case, parents. In the novel entitled The Outsiders, by S. E. Hinton, she walks the reader through the experiences of a fourteen year old boy and his six lifelong friends who call themselves the â€Å"Greasers.† Along the way Ponyboy Curtis, the youngest greaser, finds himself in a touchy situation that may placeRead MoreThe Outsiders By S. E Hinton Essay2486 Words   |  10 PagesYves Belance 28 Nov 2016 V. Minchener Enc11 Research Paper The novel and film, The Outsiders by S. E Hinton, can be composed based on symbols, imagery, characters, and chronology. The Outsiders is a novel and a movie. The novel was written by Susan Eloise Hinton, in 1965, where it took place in Tulsa, Oklahoma. After the book was published the movie, The Outsiders was produced in 1983 directed by Francis Ford Coppola. The author has a great sense of imagery. Ponyboy the narrator of the story usedRead MoreThe Outsiders by S.E. Hinton Essay1041 Words   |  5 PagesThe Outsiders by S.E. Hinton There are four stories in The Outsiders section; The Poor Relations Story, Lou, the Prophet, The Stolen Bacillus and Hop frog. In all these stories we feel sympathy for someone, because they are seen as an outsider of their own society. However we feel a greater degree of sympathy for some of these characters that we do for others, whether this is because of their situation, beliefs, or actions varies in each story. The

Creons Dramatic Monologue from Antigone

Considering he appears in all three plays of  Ã¢â‚¬â€¹Ã¢â‚¬â€¹Sophocles Oedipus trilogy, Creon is a complex and diverse character. In  Ã¢â‚¬â€¹Oedipus the King, he serves as an advisor and moral compass. In Oedipus at Colonus, he tries to negotiate with the blind ex-monarch in hopes of gaining power. Finally  in, Creon has attained the throne after a long civil war between two brothers,  Ã¢â‚¬â€¹Eteocles, and Polyneices. Oedipus’ son Eteocles died defending the city-state of Thebes. Polyneices, on the other hand, dies trying to usurp power from his brother. Creons Dramatic Monologue In this monologue  placed at the play’s beginning, Creon establishes the conflict. The fallen Etecles is granted a hero’s funeral. However, Creon decrees that the traitorous Polyneices will be left to rot in the wilderness. This royal order will stir up a singular rebellion when the devoted sister of the brothers, Antigone, refuses to abide by Creon’s laws. When Creon punishes her for following the will of the Olympian Immortals and not the rule of the king, he incurs the wrath of the gods. The following excerpt is reprinted from Greek Dramas. Ed. Bernadotte Perrin. New York: D. Appleton and Company, 1904 CREON: I now possess the throne and all its powers, by nearness of kinship to the dead. No man can be fully known, in soul and spirit and mind, until he hath been seen versed in rule and law-giving. For if any, being supreme guide of the state, cleaves not to the best counsels, but, through some fear, keeps his lips locked, I hold, and have ever held, him most base; and if any makes a friend of more account than his fatherland, that man hath no place in my regard. For I--be Zeus my witness, who sees all things always--would not be silent if I saw ruin, instead of safety, coming to the citizens; nor would I ever deem the countrys foe a friend to myself; remembering this, that our country is the ship that bears us safe, and that only while she prospers in our voyage can we make true friends. Such are the rules by which I guard this citys greatness. And in accord with them is the edict which I have now published to the folk touching the sons of Oedipus; that Eteocles, who hath fallen fi ghting for our city, in all renown of arms, shall be entombed, and crowned with every rite that follows the noblest dead to their rest. But for his brother, Polyneices--who came back from exile, and sought to consume utterly with fire the city of his fathers and the shrines of his fathers gods--sought to taste of kindred blood, and to lead the remnant into slavery--touching this man, it hath been proclaimed to our people that none shall grace him with sepulture or lament, but leave him unburied, a corpse for birds and dogs to eat, a ghastly sight of shame.

Ethical Dilemm People Face Ethical Dilemmas - 943 Words

Ethical Dilemma Essay People face ethical dilemmas every day. This brings to light what one’s personal ethics are based on. According to the lecture, â€Å"In a CWV ethics are grounded in absolute and universal moral principles that have been given by God. In modern culture, moral standards are subjective and based upon personal preference† (Lecture 16). In this essay a case study will be given and solutions to the dilemma will be given from two different worldviews. The ethical dilemma I have chosen to write about is abortion. I will first give the Christian worldviews opinion for this dilemma then I will give a naturalists worldview opinion. Ethical Dilemma Susan finally gets pregnant after trying to get pregnant for many years. When she†¦show more content†¦Richard say it is ultimately her choice but he suggests that she stops the suffering before it starts. Core Beliefs The core beliefs that would be relevant to this situation from a Christian worldview are you shall not kill and God has a reason for all things. All life is precious. God created all things and He creates them to His divine plan. God has a plan for that child even though he or she will have Down syndrome. God says killing is wrong in the Ten Commandments and abortion is the same as killing someone. Resolution From a Christian worldview the solution would be to have the baby not and abortion. Abortion is wrong in the eyes of God because it is an act of murder. All life is precious and when a women has an abortion she is destroying God’s perfect creation. That child is perfect in God’s eyes even with the Down syndrome. God has a will for that child. Evaluation If Susan decides to have the baby she will most probably have to quit her job and stay at home with the child for the rest of the child’s life. She will have to devote herself to the baby and always be there for the child. According to Richard Dawkins, â€Å"you would probably be condemning yourself as a mother (or yourselves as a couple) to a lifetime of caring for an adult with the needs of a child. Your child would probably have a short life expectancy but, if she did outlive you, you would have the worry of who

Running in the Family Essay Example For Students

Running in the Family Essay Running in the Family is a fictionalized memoir, written in post-modern style, involving aspects of magic realism, by Michael Ondaatje. It deals with his return to his native island of Sri Lanka, also called Ceylon, in the late 1970s. In the passage The Bone, Michael shares a story about his father. The entire passage is filled with strange imageries, metaphors, and again that blurred line between fact and fiction. The passage takes place within Michaelà ¯Ã‚ ¿Ã‚ ½s past; actually the story is about his father. The story takes place in a time before Michael was born, which means the story was told to Michael on his trip to Sri Lanka. Michael Ondaatje in this chapter really crossed the line of reality and went into fiction. In no way is anything in the passage real. The perspective of the novel as well as this passage is always a mystery. The true perspective of this passage is addressed. Within the passage the literary devices, which are used to emphasize the fiction of Michael Ondaatje brings, as well out the actual fiction of the story of Michaelà ¯Ã‚ ¿Ã‚ ½s father, which is basically a story retold to Michael. The perspective of Running in the Family is that of Michael Ondaatje, Michael Ondaatje is the famed author of The English Patient and the writer of this memoir. Nothing political or religious is mentioned in this novel or brought out of the pages of the book. Instead, Michael is focused on close social relationships of his family and friends. Despite the fact that Ceylon was a colony of various imperial powers beforehand. In Ondaatjes postmodern style of writing, he does not take up discussions of colonialism at any time. It is as if it did not exist. Normally these types of issues of colonization are shown within the authors writing; however Michael Ondaatje completely ignores these situations, as if it did not affect peoples life and opinion. Ondaatjes perspective is that of a middle-aged man, reconstructing his youth in a far-off and often magical-seeming place, Ceylon or modern-day Sri Lanka. He also writes from the perspective of a child wounded by his parents divorce and his fathers addiction to alcohol. Since there are many references to Michael drinking. The entire novel has many stories of Michaels family, especially stories about his father. This passage it about the one story that confuses Michael and upsets him. Clearly the unrealistic story he heard of his father is hurtful to him. The story is about his father losing control and as well losing himself, his humanity. Michael can relate to this, since he is trying discover himself as he reveals information about his family. Literary devices truly form this passage and are the main structure to it. Also the literary devices make everything unrealistic. In one hand he holds five ropes, and dangling on the end of each of them is a black dog. None of the five are touching the ground. No man can carry five dogs like that. The super human strength Michaels father has all of a sudden, is unrealistic, as well as impossible. He is holding his arm out stretched, holding them with one arm as if he has supernatural strength. Michael finds it hard to believe his father could do that. It is difficult for the reader to tell if the speaker, Michael is retelling the story in fiction or was the story told to him in fiction. The fiction of this passage is beyond surreal. Terrible noises are coming from, him and from the dogs as if there is a conversation between them that is subterranean, volcanic. All their tongues hanging out. This image Michael shares with the reader is very vivid and eerie. The way he talks about his father and the way he is communicating to the dangling dogs is an image that cannot be formed. The reader can practically hear the conversation Michaels father is having with the dogs. The conversation: sounds chaotic, uncivilized, and as if Michaels father has become a pure savage. The entire passage is represents the savageness of Michaels father. He was a man who loved dogs. But this scene had no humor or gentleness in it. This further contributes to the savageness of Michael fathers action as a dog loving man turned into a man who dangles dogs. Before he ran in to jungle he was known for the man who loved dogs, and now to hang them up by ropes, is not something a man would do if he l oved dogs. Michaels father runs into the forest the second he gets of the train, this ties into the tittle of the novel Running in the Family. Through the fiction of this passage, it shines a new light on Michaels father, which is rather strange. .ue71e79d2369ddf0c9949d8022b956a9b , .ue71e79d2369ddf0c9949d8022b956a9b .postImageUrl , .ue71e79d2369ddf0c9949d8022b956a9b .centered-text-area { min-height: 80px; position: relative; } .ue71e79d2369ddf0c9949d8022b956a9b , .ue71e79d2369ddf0c9949d8022b956a9b:hover , .ue71e79d2369ddf0c9949d8022b956a9b:visited , .ue71e79d2369ddf0c9949d8022b956a9b:active { border:0!important; } .ue71e79d2369ddf0c9949d8022b956a9b .clearfix:after { content: ""; display: table; clear: both; } .ue71e79d2369ddf0c9949d8022b956a9b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue71e79d2369ddf0c9949d8022b956a9b:active , .ue71e79d2369ddf0c9949d8022b956a9b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue71e79d2369ddf0c9949d8022b956a9b .centered-text-area { width: 100%; position: relative ; } .ue71e79d2369ddf0c9949d8022b956a9b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue71e79d2369ddf0c9949d8022b956a9b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue71e79d2369ddf0c9949d8022b956a9b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue71e79d2369ddf0c9949d8022b956a9b:hover .ctaButton { background-color: #34495E!important; } .ue71e79d2369ddf0c9949d8022b956a9b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue71e79d2369ddf0c9949d8022b956a9b .ue71e79d2369ddf0c9949d8022b956a9b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue71e79d2369ddf0c9949d8022b956a9b:after { content: ""; display: block; clear: both; } READ: A cream cracker under the settee by Alan Bennett EssayOverall the passage The Bones brought Michaels father through a change. This change made him retreat to his instinctual roots, and basically turned him into a crazed, savage, man. He was so far gone he didnt even recognize is own friend. He did not recognize Arthur, he would not let go of the ropes. What could he have gone through? In conclusion the fiction of the story about Michaels father seems highly unlikely to be true. However, if it somehow was true, the reader can assume Michaels father was going through awareness, whether it was under the influence of Alcohol, who knows.

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Three Roads To One Hero Throughout the two epics, Beowulf, and Gilgamesh, and the novel Grendel, we see certain heroic characteristics of the main characters. Although Beowulf, Grendel, and Gilgamesh all come to a heroic end, they differ in way in which they came to that end. In Beowulf we read of a great warrior who cares about nothing but honor and his people. In Gilgamesh, we see a man who comes to a realization of his mortality, and then does all he can to overcome that weakness. Finally, in Grendel, we see a monster that was born in a cruel world, and comes to a cruel ending. Throughout the epic poem of Beowulf, we not only read of the heroism of Beowulf himself, but the guile of the antagonist, Grendel. By the fifth chapter, Beowulf is showing a characteristic that was vital to a Greek hero. He is boasting of his accomplishments. He tells of how he once fought a serpent in the open ocean. This might not seem to heroic, but you must attempt to become an archeological reader to begin fully understanding why this is so heroic. During the fist century of this millenium, one of the many things that scared people, and continues to do so today, is the unknown. Beowulf braved the unknown on not only land, but also where man has never belonged. He braved the unknown in the ocean. Grendel throughout the poem is, however, shown in a different light. He is a monster. He is a descendant of the first murderer, Cain. He kills simply for sport. He relishes in the blood of mankind. He is a monster who knows no bounds. In Grendel however, the point of view of the reader has changed. We now read from the point of view of the monster. We see how he has been born into a world where he understands next to nothing, and does not even have the comfort of a true mother. He can talk to no one, save for a dragon that sees everything, past, present and future, and he is alone in a world of humans. There is no place of refuge where he can escape the world of hate that he lives in. He is something that is unknown to humans, and is therefore unwanted, frightful, and must be either eliminated or banished form view. Although in both of the epics, one an English and the other a Mesopotamian, we read of heroic qualities of one main character, and through that main character the ideals of that culture as a whole, in Grendel, we read of an outcast, who is killed simply because he is an enigma to the people. This is where these three stories break down, in the way, not only in which they become heroes, but the way in which the author accomplishes this feat. In both Beowulf and Gilgamesh, we read of people who are highly esteemed, and emulate everything that those respective cultures hold dear. In Grendel, we see the cynicism of the twentieth century, and we read of all the ways in which our society and culture has become incongruent with that which we say we hold dear. In Gilgamesh, we read of a man who is stronger than all that are in the land, and his adventures to prove that to the world. He is a symbol of everything that his country and culture regards as praiseworthy. Not only, though, is he a physically strong person, but he is also given the gift or blessing of being able to reason. He is a man of not only sound body, but also of a sound mind. In addition to knowing how great and powerful he himself is, Gilgamesh also knows when to stop (sometimes). When he is fighting Enkidu, he discovers that his foe is his equal. Therefore, he does not become over-prideful, and deny that someone could be as great as he himself is, but he makes one of the best decisions that can be made by man. He makes his enemy his friend. The greatest interpretation of these three stories comes not only in seeing how well they are congruent, but also how they begin to differ when

Analyzing the use of Databases in an Organization

Analyzing the use of Databases in an Organization According to the American Heritage New Dictionary of Cultural Literacy Third Edition, (n.d.) a "database consists of a set of data grouped together in one location in (or accessible by) a computer". A database stores keyed information in an organized and accessible manner. The size and capacity of databases can vary from a small database used by an individual to personal information, to an extremely large enterprise database that stores several gigabytes of information accessed by thousands of individuals within an organization. Databases are essential for almost every company in today's business world. Databases can help us to keep track of many things such as personnel, inventory, phone numbers, and important trainings and updates.Microsoft AccessMicrosoft Access for Windows is a relational database management system. Microsoft Access uses the graphical abilities of Windows so that one can easily view and work with his or her data in a convenient manner.database schemaMicrosoft Acc ess makes one data available to one quickly and easily, and presents it in an effective and readable way. Its ability to locate information using query by example eliminates keystrokes and consequently speeds up the development process of what an individual is trying to accomplish.Microsoft Access lets an individual examine his or her data in a variety of ways. Sometimes the information in a record is easier to understand if the fields are arranged on a form or a report in a visually pleasing way; sometimes an individual's need to see the maximum number of data records possible on his or her screen so he or she can have an idea of what he or she is working with. A Microsoft Access form is a special window that is used for data entry. One can use the visual capabilities of Windows to create a custom form using...

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Space and Place - Assignment Example ding to Finnegan, "New Yorkers use Central Park: for sports, from croquet to horseback riding to league softball; and for cultural events such as Shakespeare in the Park and other outdoor performances. It is also used for other sporting activities such as skating, cycling, and football" (302). Other than these activities, this park is a great location for a stroll as one enjoys the natural manmade habitat and watching the many types of birds available in the park. In addition, people visit this park regularly to view the numerous cascades, statues, and other figurines. There are a lot of people who use this park often. Primarily, this park is used by individuals living around New York City for recreational purposes. There are also secondary users of this park. These include musicians, local performers or actors, sportsmen or athletes, and also domestic visitors and tourists. To understand the environment in this park, it is important to describe its permanent features. As elucidated by Finnegan, Central Parks landscape covers a total of eight hundred and forty acres (304). Subsequently, this scenery is designed in such a way that presents an exceptional feeling for visitors. There are also conforming and contrasting topography, as well as characteristic impressions created by the stylish viaducts and other suspension bridges. Other permanent features in the park include lakes, ponds, commemorative inscription tablets, zoos, playing fields, and turf (Finnegan 304). There are also movable objects within Central Park. These include man-made structures such as the Obelisk, Cleopatras needle, statues, and other sculptures. There is a relationship between the permanent features and the movable objects in this park. The movable objects are used to revamp or titivate the natural environment. The natural environment comprises the permanent features. Movable objects also makes accessibility to the permanent features such as lakes easier. To propose how else the objects

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International Tax - Case Study Example Major art work galleries are increasingly maintaining an international presence such as New York based Gagosian Gallery which has branches in Rome, Paris, Hong Kong and many other cities around the world2. On the other hand, there are recognised auction houses that have had an international presence for some time but globalisation seems to have ramped up considerably in this segment of the art world in the recent decade as well. News media including television, newspapers, magazines and internet sites have been offering regular coverage for this market where the most evident feature is the regular skyrocketing of the prices of art work pieces3. The are other academic interests that involve the collection behaviour where the market for fine and decorative arts is slowly but steadily on the rise due to the favourable amounts of revenue generated from them. Art historians tend to focus on the history of collecting, while scholars in this field as diverse anthropology, sociology and economics who are interested in the multi-billion dollar international market for art4. The fine arts experience has gone even to undergraduate schools where it is common for students to pursue double majors in history and majors in art history and economics in preparation for a career in this field5. This shows that Eyemax Group has potential for numerous labour market employment opportunities for the necessary expertise to generate enough skills; this burgeoning field of art business had engendered specialised graduate-level programs, whose graduates seek opportunity in the rapidly expanding market for art. For an excellent experience in this industry, Eyemax Group will need to not only adhere to tax and other regulations of the law but also to generate potential useful alliances with the artists, dealers, auctioneers and others whose interests have a significant monetary component in the larger arts world6. These are the

Masafi Was Established In 1976 Commerce Essay

Masafi Was Established In 1976 Commerce Essay The assurance of quality is an essential aspect for any organization wherein stringent measures are implemented for the processes as well as the products of the company. The quality standards for the respective industry are constantly being updated in keeping with environmental changes and the availability of the latest facilities on a global scenario. TQM provides the means for analyzing the effectiveness of the current quality control measures implemented by an organization. Subsequently it also enables the identification of the best possible alternatives for achieving the desired quality standards. Consumer satisfaction is one of the main aspects which is given due emphasis while managing quality at the various levels in the organization. This adherence to the preferences of the consumers is termed as consumer defined quality and this plays a crucial role in the establishment of the quality standards as the needs of the consumers have to be incorporated into the quality modules ( Total Quality Management). Moreover, the consumers have their own perspective of quality which may depend on their income levels or other relevant factors. Organizations are faced with the challenge of identifying and analyzing these changes so as to be able to comply with the current trends in quality perception. Another significant component of quality perception is the presence of consumer services and after-sales services which determine the extent to which the quality of the product or service is retained post sales. This also reflects the efforts of the organization to ensure that the consumers are duly communicated about any queries which they may present. Hence it may be deduced that TQM is a highly significant aspect of any organization by means of which it is provided with the means of managing the highly competitive scenario existing today (Total Quality Management). Company Background: Masafi is one of the leading brands in the UAEs FMCG sector and has been identified with being a leader in the growing range of its innovative product offerings. With respect to bottled mineral water, Masafi has been the most sought after brand in the Gulf and the Middle East for more than 35 years. Even since its establishment, Masafi has always maintained strict emphasis on innovation and business excellence while determining its growth strategy. The adherence to high quality global standards has been the primary reason behind the immense success of the organization. This has also enabled the organization to retain its existing consumer groups while generating new consumers in keeping with its wide range of product offerings (Masafi: The Place). Company History: Masafi was established in 1976 with initial investments being made by a paid up capital of $ 5.5 Million. Further investments made by the company have been in line with the communitys benefit with adequate importance being made on the maintenance of relationship with all the stakeholders of the company, including partners and associates. Over the years, the company has been able to establish a highly effective distribution network by means of which it has been able to ensure adequate supply of its products in keeping with the demands generated in the market. It has also strived to keep its equipments and technological infrastructure updated as per current standards and this has enabled the company to always meet the current expectations of the target consumer segments (Masafi). Vision: The vision of Masafi reflects its adherence to offering premium products for the achievement of better living standards (Masafi). Mission: Masafi strives to provide premium utility products by means of continuous innovation and continual product development, and in turn strengthening its leadership in the FMCG sector (Masafi). Strategic Objectives of the Company: Masafi has defined the following strategic objectives with respect to its performance in the FMCG sector: Becoming a leader in the FMCG industry both domestically as well as globally. Generating adequate awareness about the quality of Masafis products and its CSR initiatives. Emphasizing on the expansion of the product range and being a completely FMCG oriented organization. Gaining access into new markets both domestically as well as globally. Maintaining adequate focus on the communication of the product innovations undertaken by the organization (Masafi). SWOT Analysis: The following is the SWOT analysis of Masafi which presents the strength of its internal and external environment: Strengths: The company has a well established brand in the UAE as well as in the GCC region. The current export of Masafis products stand at 30% to 40% of the companys overall trade. Masafi has gained a massive share of 42% in UAEs bottled water sector which has made it a major player in this region. The company has innovated flavored mineral water which provides a completely new product offering to the consumers (Masafi). Weaknesses: The company has not been able to generate preferences towards the brand in the regions of Abu Dhabi and Al Ain. The product offering is limited in terms of food items. The Masafi brand has a greater degree of association with being a mineral water brand rather than being a comprehensive FMCG company (Masafi). Opportunities: There is a huge scope for the expansion of the companys product offerings in keeping with the immense potential in the global FMCG industry. The company could also enter into strategic alliances with other organizations that are in compliance with the business strategy of the company. There is also a scope for obtaining sponsorships for the companys products which would be helpful in creating greater awareness and exposure of the Masafi brand. The stable and viable economic conditions in the target regions provide the company with significant growth possibilities (Masafi). Threats: The FMCG sector is characterized by the presence of various levels of organizations and this has resulted in the increase in the already high competition in the market. The fixed prices of product lines in the FMCG sector prevents any possible attempts from being undertaken to gain leverage in the market with respect to the pricing strategies of the firms. There is a significant possibility of the company being subjected to negative publicity owing to poor output levels. The presence of substitutes has also provided a significant risk to the performance of Masafis products in the market (Masafi). Competitors of the Company: The competitors of Masafi span though the domestic as well as the global scenario with respect to the FMCG products, especially the bottled water segment. Main Local Competitors (Bottled Water Segment): Al Ain Water Company Arwa Oasis Main Global Competitors (Bottled Water Segment): Nestle Volvic Acqua Panna Aquafina Evian Competitors in Other Product Lines: Frito Lays Lacnor Fine Competitive Strategy: The primary competitive strategy of Masafi is to build strong relationships with the consumers as well as the stakeholders to the company. By ensuring the acquisition of feedback from the consumers, the organization strives to develop and maintain a consumer friendly environment in the company. In this regard, Masafi assures the provision of prompt service to the consumers with the presence of a dedicated staff of sales executives (Masafi). Masafi also makes use of the promotional strategy for the consumers of the companys products so as to maximize the scope of awareness in the market. However the companys decision to diversify into flavored mineral water has been the most effective competitive strategy undertaken by the company in order to introduce innovative products in the market (Masafi). Competitive Advantage: Masafis competitive edge has been defined with the introduction of the flavored mineral water products by the company which has broadened this product line to include a wide variety of flavors including jasmine, strawberry, lemon and peach. Also the adherence to high quality standards, latest equipment and effective consumer relations has been beneficial for Masafi with respect to the definition of its competitive advantage (Masafi). Overview of Current TQM Systems: Masafi has been known to adhere to high quality standards and it implements strict quality controls to ensure that only the best products reach the consumers. The TQM currently being practices at Masafi is as follows: Masafi follows a best practice approach in its quality management efforts. It emphasizes on the identification of potential mistakes before they occur in the process and this is highly beneficial in reducing as well as preventing the presence of errors. As part of these measures, the company emphasizes the use of proper documentation of all the processes along with revision control to maintain the accuracy of the data associated with the processes. Such measures are quintessential in cost savings and implementing overall quality control. For this, the company was awarded the ISO 9001:2008 quality certification on 22nd July, 2008 (Quality). The company strives to ensure that the identification, prioritization and management of environmental risks so as to comply with the global standards for environmental good practice. For this, the company was awarded the 14001:2004 quality certifications (Masafi honored with Environmental Performance Certificate 2011, 2012). Masafi has implemented adequate controls for controlling food safety hazards by ensuring that the levels identified are maintained within the acceptable risk limits. Due to this measure, Masafi has been quality certified with HACCP since 15ht February, 2001 (Quality). With respect to the beverage product lines, the company has assured quality in its products by complying with the NSF beverage quality certification programs. This certification is an international accreditation which is recognized by NSF International (Quality). Masafi is a certified member of the Asia Middle East Bottled Water Association (ABWA) which conducts routine tests on the quality of the products, services and systems in accordance with its own model code, FDA, WHO, Codex Alimentarius Standards, and other applicable national norms (Quality). TQM Principles and Quality Philosophies Adopted: Masafi has exhibited a stark adherence to the philosophies of the three gurus of TQM and this is reflected in the high quality levels that have been achieved by the company. The influence of Deeming is seen in the Companys Quality Philosophies pertaining to its products which bear a significant degree of correlation to the needs and preferences of the consumers. Another area where this influence is seen is in the management of relationships with the shareholders which the company maintains at highly effective levels. The evidence of the adoption of Deemings quality philosophies is the provision of prompt service to the consumers with the presence of a dedicated staff of sales executives. This dedication to the consumers and the importance given to their feedback forms an integral component of the practices adopted by Masafi (Quality Gurus). Source: The above diagram depicts the chain reaction process as propounded by Deeming and this reflects fundamental structure behind the processes being undertaken by Masafi (Quality Gurus). Jurans quality philosophy highlights the inception of the Juran Trilogy which comprises of quality planning, quality control and quality improvements. Masafi has been known to effectively adapt to the environmental changes by integrating its technical as well as non technical framework in keeping with the current developments being made in the environment. Moreover the company focuses largely on the utilization of innovation in the processes as well as its products which is a direct outcome of quality control and planning efforts. An apt example of this is the identification, prioritization and management of environmental risks which is done by Masafi to comply with the global standards for environmental good practice. The introduction of the flavored mineral water products by the company has helped the company to broaden its product offerings and has also enabled the company to reach new consumer segments (U.). Crosby highlighted the nonconformance nature of quality measurement where the assurance of quality in the products and / or services should be maintained at zero. There is no scope for minimal defects in Crosbys philosophy. The company strives to achieve this ambitious quality target but it has not been able to achieve zero defects in its processes (Quality Gurus). Masafi has benefited immensely by the adoption of the philosophies and this can be seen in the fact that it had been acknowledged as the top most brands in the beverage segment and the second most popular brand in the non food FMCG category. This accreditation was received in 2010 which further exemplifies the efforts of the organization to maintain high degree of relevancy with the current best practices and standards. It is the adherence to high quality standards and continual innovation which has enabled the company to become a leader in the FMCG sector in the region (Quality Gurus). The barriers faced by Masafi while implementing TQM was the determination of the quality perception of the consumers which is very difficult to comply with on a frequent basis. Moreover the green initiatives undertaken by the Emirati government requires that the products are made in compliance with environmental protection standards. The companys products make use of plastic for their packaging and the minimization of plastic usage was a significant challenge for the implementation of TQM standards. In order to resolve this challenge, Masafi had to establish new standards for environmental sustainability by initiating recycling campaigns and ensuring minimal wastage of packaging material used for its products (Masafi; Quality Gurus). Leadership Status: Masafis leaders have their own leadership style for leading employees and organization towards the growth of enterprise. The company implemented transformational leadership style wherein the leadership was able to influence its employees for the attainment of goals and nurture them by encouraging positive behaviors by the means of sharing organizational vision. The vision and mission of the company has been effectively communicated to all the stakeholders of the company as well as the employees which has enabled them to maintain the required drive for innovating processes and product developments. By inculcating innovative thinking and aligning the processes in keeping with ecological preservation efforts, Masafi has been able to achieve the desired levels of corporate social responsibility and adoption of sustainable business practices. Then impact of the leadership can also be seen in the continual product developments and incorporation of the change elements of the environment whi ch are undertaken in the company. This is not only beneficial for assuring the maintenance and achievement of high performance levels by the organization in the respective market. The leadership has also enabled the company to manage the stiff competition in the market which is a common occurrence in the hugely populated FMCG sector (Masafi). Abdul Aziz Al Ghurair is the chairman of Masafi and he emphasis on the development of the human resources along with the processes of the organization by means of which high levels of excellence may be achieved by the organization. The product mix is also continually updated in keeping with the changes in consumer preferences and the dynamics of the respective target market. The leadership principles of driving change through innovation and sustainable business practices is in line with the principles defined by quality leadership principles. By adhering to strict control measures and quality levels, Masafi has been able to maintain effective relationships with the consumers and this has enabled them to accurately identify the needs of the consumers which in turn has been beneficial in the identification of the current market trends. Hence the efforts of the leadership undertaken by Masafi are reflective of the principles established by quality leaders (Chairmans Message). Masafis leadership is indicative of the following aspects: There is adequate level of awareness with respect to the roles and professional obligations of the employees and this helps the management to devise better strategies. New trends are identified for enabling the organization to achieve new heights in business excellence. A sense of ownership, accountability and ownership is inculcated in the workforce. Adequate training and development measures are provided to the employees by means of which they are enabled to comply with the constantly changing external as well as internal environment of the organization (Chairmans Message). Employee Involvement Status: Masafi exhibits a high level of employee involvement which has enabled the reduction in long term costs being achieved over environmental cost mechanisms. The involvement has also been beneficial in facilitating consistent, effective and efficient internal operations in the company. This adherence to the environmental standards has also enabled the company to sustain favorable working environment which is quintessential in assuring the presence of the required drive in its human resource. This is reflective of the concepts adopted by Masafi for ensuring a highly motivated workforce. The needs of the employees are duly addressed and the policies as well as the changes are duly communicated to the employees, by means of which the employees are able to dedicate their efforts in alignment with the objectives and vision of the company (Masafi). Masafi has employee strength of 1000 employees who are dedicated completely towards the achievement of the desired levels of achievement. The company continuously conducts an evaluation of the needs of the employees by obtaining feedback from the employees by conducting discussions with the employees. The discussions also enable the employees to express their needs in a better manner and this is highly beneficial in designing training and development modules at the organization (Masafi). Based on the findings obtained in the discussion rounds, the company ensures that the employees are provided with adequate opportunities for undertaking training and development with respect to their roles and responsibilities in the organization. The most appropriate evidence of this measure is the adaptation of the company to environmental changes with enhanced performance levels being achieved after every adaptation. Moreover the involvement of the employees in the green campaigns and initiatives is a direct outcome of the companys consideration for the needs of the employees pertaining to empowerment and involvement in the activities of the organization (Masafi). The companys focus on the needs of the employees has a direct impact on the decision process wherein the employees are encouraged to provide their contribution by means of which a comprehensive outcome may be achieved in an effective manner. Given the short time duration for incorporating the environmental changes into the processes of the company, Masafi ensures that these implementations are done in a highly effective manner so as to prevent the loss of leverage in the highly competitive FMCG market (Masafi: The Place). Customer Satisfaction Status: Being an FMCG company, Masafis consumers comprise of all population levels with specific segments being target separately with the companys consumer oriented offerings. The main emphasis made by the company is in the bottled water segment wherein it has differentiated its target segments on the basis of their requirements. For example, people associated with sports and intense physical activity requires more than just plain water to be provided to them. In keeping with this need, the company has devised vitamin enriched water products so as to provide this consumer segment with the require characteristics that are expected from them from a water product (Masafi). For obtaining consumer feedback, Masafi has implemented various communication mechanisms. By ensuring the acquisition of feedback from the consumers, the organization strives to develop and maintain a consumer friendly environment in the company. In this regard, Masafi assures the provision of prompt service to the consumers with the presence of a dedicated staff of sales executives. Apart from this, the company has also provided a toll free number which can be accessed by consumers 24 x 7 for any enquiries or correspondence which they desire to communicate to the company. This number is displayed on the companys website as well. In keeping with the growing ICT infrastructure and capabilities in the region, the company has established a feedback gateway in the form of an email id which can be used by consumers to communicate with the organization. The customers feedback is obtained with different techniques such as On-Line Survey, Social Media and Feedback Forms. (The copy of the fee dback medium is provided in Appendix A) These feedbacks are highly beneficial in implementing changes in the products so that they may be aligned with the needs and preferences of the consumers. It would also enable the company to eliminate possible bottlenecks in the process which would be beneficial in reducing delivery times and ensuring higher quality levels to be maintained in the companys processes (Masafi). Masafi ensures the acquisition of consumer trends by conducting market analyses and evaluating the feedback obtained from the consumers for ensuring that they are in compliance with current standards and practices. Moreover they evaluate new technologies which can be used in the companys infrastructure (Masafi). ISO Certification: ISO ensures the state of art specification for goods practices, services and products which facilitates effective and efficient working environment to industries. Masafi has been provided with ISO certification in keeping with its processes and products. It has been accredited with the following ISO certifications: ISO 9001:2008 quality certifications awarded on 22nd July, 2008. 14001:2004 quality certifications The steps for obtaining and ISO certification are as follows: Establish Implementation Team Start ISO awareness Programs Provide Training Conduct Initial Status Survey Create a Documented Implementation Plan Develop Quality Management System Documentation Document Control Implementation Internal Quality Audit Management Review Continual Improvement Certification and Registration Pre-Assessment Audit Source: (14 Steps to Implementing ISO 9001 Quality Management System) The following are the benefits gained from ISO 9001 certification: The needs of the consumers are met effectively and in keeping with current standards. Adequate opportunities are provided for increasing revenue generation. Quality of the products / services is enhanced. Customer satisfaction levels with products are increased. It offers adequate possibilities to understand, document and communicate company process. It enhances the development and maintenance of professional culture in the organization and also develops employees morale. The uniformity of organizational operations is enhanced substantially. Emphasis is maintained on the recognition of quality at international level and the achievement of business excellence. It enables cost savings due to minimization of waste, optimization of the resources and increase in the efficiency of the overall processes (Top 10 Reasons Why You Need ISO 9001 Certification). Continuous Process Involvement: Continual process improvement is the key to ensuring the survival of an organization in the competitive market. Products and services change with time in order to successfully meet the needs of the consumers and to be in compliance with the market dynamics. Masafi applies three tools of quality management tools: Six Sigma: The six sigma tool provides the means to minimize errors in the production process by ensuring the existence of 1 defect per million units produced by the company. By using this tool, the company has been able achieve greater market share and has been able to achieve higher quality standards in the products. It is this aspect that has enabled the company to achieve the top most position among the organizations in the FMCG sector. This tool also enabled the introduction and maintenance of green concepts in the production process (Lean Six Sigma: An Overview). The following diagram represents the six sigma process adopted by Masafi: http://csqa.info/files/six-sigma-dmaic.gif Source: http://csqa.info/files/six-sigma-dmaic.gif Statistical Process Control: Statistical Process Control is the quality control method which uses a statistical method for the monitoring and controlling process. These ensure that minimal wastage is incurred in the process. The benefit obtained by the company from this tool can be seen in the recycling efforts of the company by means of which the packaging material of its products are retrieved from the market and reused to prepare new packaging utilities. This has enabled continuous process improvement in keeping with the quality specifications required to be adhered (Introduction to Statistical Process Control Techniques). The following is a representation of the SPC process followed by Masafi: http://www.moresteam.com/toolbox/pics/28.gif Source: http://www.moresteam.com/toolbox/pics/28.gif Total Quality Management Guide: Total Quality Management is a set of practices put in place throughout a company that are geared to ensure the organization consistently meets or exceeds customer requirements. It enables the company to implement quality measures not only in the processes but it are also applied to the management of productivity in the workplace. The benefit of this tool can be seen in the manner in which the human resources are provided with adequate involvement opportunities which not only serve as a viable motivation tool but it also enables better quality to be maintained (Total Quality Management). The following is a representation of the TQM followed by Masafi: http://www.transtutors.com/Uploadfile/CMS_Images/24944_Quality%20Improvement%20Flowchart%20in%20TQM.JPG Source: http://www.transtutors.com/Uploadfile/CMS_Images/24944_Quality%20Improvement%20Flowchart%20in%20TQM.JPG Masafi uses SPC as the quality measurement tool to reduce the wastage of packaging materials and for ensuring optimal utilization of the available resources, and in turn contributing to ecological preservation. It uses statistical methods for the monitoring and controlling process (Introduction to Statistical Process Control Techniques). The barriers faced with respect to the implementation of this tool are: The lack of availability of adequate information on quality is one of the main barriers to the implementation of the tool. The tracking of the packaging material and the extent of recycling of the materials is an exhaustive process marked by the possibility of errors in the data obtained (Introduction to Statistical Process Control Techniques). Conclusion: Masafis adherence to high quality global standards has been the primary reason behind the immense success of the organization. This has also enabled the organization to retain its existing consumer groups while generating new consumers in keeping with its wide range of product offerings. The efforts of the company to continually develop and improve its processes is one of the most significant undertakings of the company to ensure the maintenance of high levels of quality not only in its products but also in its services. Recommendations: Masafi should adopt new programs for the improvement of quality with utilization of existing tools, system, terms and conditions. There should be a provision for the sustenance of an improvement framework for the sustainability of which would inculcate the continuous processes and encourage new ideas. Data collection should be done by an exclusive team developed by the management of the company for ensuring that the quality measures are monitored in an effective manner. Employee participation should be encouraged in order to assure that the productivity levels are maintained relatively high as this would enable high quality standards to be implemented. The quality should also be implemented in the supply chain network so as to ensure faster delivery times of the products to the market. The company should devise new standards when introducing innovative products in the market in keeping with the exact specifications of the product. The company should ensure the maintenance of an unbiased feedback mechanism as these feedbacks are crucial for the improvement process undertaken Masafi. The data collection, evaluation and monitoring system should be automated in order to minimize the incurrence of human errors in the quality verification process. The strategies pertaining to the quality implementations should be revised in such a manner so that the current policies are not drastically affected by it. The company should ensure that the quality inspections are conducted by third part accreditation units as it would reveal a clearer perspective of the scenario.

An Analysis of Chinua Achebes Things Fall Apart :: Things Fall Apart essays

An Analysis of Things Fall Apart â€Å"A penny will hide the biggest star in the Universe†¦..† It’s very smart to step out of my own shoes in order to see myself clearly in a situation. It’s necessary to do this in order to see and understand the whole picture. It’s smarter yet, to not only step out of my own shoes, but into those shoes belonging to someone else. Belonging to   someone different than me in as many ways possible.  Ã‚   Chinua Achebe’s, Things Fall Apart, shows us the importance of this through his story. He shows us that you have to physically put yourself into other people’s shoes, find out everything about them, in order to make any realistic judgment at all.   He shows us the difficulties of doing this, but also the rewards that come of it in the end.   Taking every possible opportunity to widen our perspective makes the walk back in our own shoes that much more worthwhile. Achebe’s story brings up a lot of issues pertaining to everyday life, even today.   It brings the idea of tolerance, and asking questions about our ways and ourselves. It makes the readers question when it’s okay to get involved, and the consequences of that.   All these being tiny matters compared to the idea of understanding of the importance of seeing the world through multiple perspectives, no matter how difficult. Its like flying a plane across country and sharing to others what you saw, as opposed to driving across the country and then doing the same. We live today in a society that wants to do things quickly, and easy.   Achebe wants to show us that that’s not the best way to view and pursue our lives. Okonkwo, the main character in Things Fall Apart is a member of the Ibo culture.   The Ibo is held together by one string, which is basically their very own traditions. Okonkwo is an extreme believer that his way, is the ONLY way. Even though Okonkwo breaks some rules in his own society, he thinks very highly of his own culture.   The Ibo ways are the only ways that Okonkwo allows himself to see.  Ã‚   He is a man demanding of his own family, dominating those around him, and rules â€Å"his household with a heavy hand.† Okonkwo is plagued by the fear of failure and weakness.   Throughout the story he puts his effort into struggles to repress any part of him that may resemble his father.

“Life Doesn’t Frighten Me” by Maya Angelou

1. The speaker takes on the stance that she is fearless against common fears in life. 2. She deals with her fears in an imaginary sort of way.   She faces them with a â€Å"magic charm† that she â€Å"keep[s] up [her] sleeve†, not in a realistic way by marching up to them and facing them with courage, for example. 3.The author denies that she actually has any fears.   â€Å"[M]agic†, the way she deals with her fears, is not real; therefore I believe she is in denial of her fears. 4. I don’t think the author is afraid of what anything in the actual poem.   I think that she has probably already faced and conquered these particular fears or been subjected to them at some point already in her life.   This is why she does not fear them because they are not unknown. 5. The author should not be afraid of these fears because they are mostly childhood fears. 6. I think she strongly refused to be afraid of them because they are childish fears. 7. If the author was actually afraid of shadows, noises, ghosts, dogs, being alone, strangers, and boys, I’d take it that she was very childish in her manners and had not been exposed to much in her life.   While most children fear these things initially, they grow up and overcome those fears as they face life.   I think that if the writer were to be afraid of these, she may possibly be classified in a stereotypical manner of a young girl, but certainly not a woman, especially in the twenty first century where â€Å"woman† suggest strength and power almost equal to that of â€Å"man†.   However, â€Å"girl† still holds the stereotype of weaker, frailer, and in need of being protected (from things such as fears). 8. I do not find it interesting at all that none of these things frighten the speaker.   I think the speaker is trying to be convey strength, but it is such an immature strength, that it is a very weak argument. 9.   According to the fifth stanza, the speaker seems to be saying that boys are nasty brutes who pick on the girls who appear to be extremely girly.   The speaker probably fits in physically and stereotypically with the children, but mentally, emotionally, and intellectually she is older since she can detach herself from life.   She is more artistic and free in that sense than her peers. 10.   Other indicators that the speaker is fearless is how she makes the ghosts go away â€Å"I go boo Make them shoo† and her sense that anything is possible â€Å"I can walk the ocean floor And never have to breathe.† 11.   Strangers in the dark frighten me slightly as do panthers, but only if they are loose! 12.   I think, again, that the things that are mentioned are more childhood fears by both sexes.   I think females have deeper fears than this and it is a maturity issue.   I don’t think this is a poem about being a strong woman.   I think it is more a poem about being able to be oneself and not fearing what others think.

When the Mountains Burned Red The Big Blowup Essay

Think about the things you love and care about. Your home, your family, your photographs that keep the memories you hold dearly, even the things you say you hate now but know you would miss if they were gone. Like the ugly photo your wife insists stays up but you deal with it because you know she loves it. Imagine all these things being taken away without your consent, while you just watch helplessly as your memories just disappear. Sadly enough, this was the reality for several families living in the North-west at the time of the 1910 fires. Some watched as the fires consumed their homes, while others came back to nothingness. This was a devastating time for everyone in the North-west and it caused a lot of controversy within the forest†¦show more content†¦Some say there were 1,736 fires that burned and others say 3,000 total, but any way you look at it, there was still a ton of woodland burning. On August 19 all of the fires seemed to have died down tremendously, so they sent people home, however, they had no idea what Mother Nature had planned for the next two days (Petersen). Of course the worst comes after everyone thinks it is over. August 20th through the 21st was filled with winds as strong as tornados that swept through northern Idaho and western Montana. The winds rekindled the hot coals and the thousands of fires from the day before became one massive fire. Jim Petersen described the sights in an editorial for Evergreen Magazine in 1995; he said, †Ã¢â‚¬ ¦ fires became firestorms, and trees by the millions became exploding candles. Millions more, sucked from the ground, roots and all, became flying blowtorches. It was dark by four in the afternoon, save for wind-powered fireballs that rolled from ridge top to ridge top at seventy miles an hour. They lea.-The â€Å"Big Blowup,† as they call the two horrific days of the fires didn’t just influence the forests and people of the area, â€Å"By noon on the twenty-first, daylight was dark as far north as Saskatoon, Saskatchewan, as far south as Denver, and as far east as Watertown, Ne w York. To the west, the sky was so filled with smoke, ships 500 miles at sea could not navigate by